This unit describes the skills and knowledge required to analyse the market context and current business processes to identify and implement opportunities for innovation and reform in an organisation.

It applies to those managing a knowledge management or systems development team, or working in a senior role in such a team. Those with line management responsibility would undertake this role.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

SKU: BSBMGT619 Category:


Performance criteria describe the performance needed to demonstrate achievement of the element.

1.1 Investigate information on business markets, customers and methods of doing business

1.2 Analyse and compare the current market for the business and the customer base with typical business markets and customers

1.3 Analyse and contrast current business relationships, business processes and methods of doing business with other innovative businesses

2.1 Investigate business strategies to identify opportunities for innovation and reform

2.2 Assess opportunities for their compatibility with business goals and objectives, and conduct a cost-benefit analysis for each

2.3 Evaluate the degree of likely change and the ramifications for the business and its culture for each opportunity

2.4 Conduct a risk management analysis and formulate a plan for dealing with contingencies according to organisational requirements

2.5 Rank opportunities in terms of their viability and applicability to the organisation

2.6 Include opportunities for innovation in the organisation’s business strategy and prioritise them for implementation

3.1 Redesign aspects of the business in an innovative manner according to the organisation’s business strategy

3.2 Integrate innovation into the business and monitor to gauge usefulness and maximise implementation

3.3 Review business innovation in consultation with users and make recommendations for improvement or further innovation

About This Course

Performance Evidence

Evidence of the ability to:

  • explain the organisation s strategic directions
  • develop innovations to assist the business
  • produce a cost-benefit analysis of suggested innovations
  • develop an implementation plan for such innovations.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • identify internal and external sources of information about business markets, customers and methods
  • explain the structure and goals of the business and how this impacts on business relationships, processes and methods
  • compare and contrast the culture of the business versus traditional business models
  • outline legal, ethical and security issues relating to business innovation.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the management and leadership field of work and include access to:

  • appropriate documentation and resources normally used in the workplace
  • strategic, business and operational plans
  • business information and data
  • case studies and, where possible, real situations
  • interaction with others.

Assessors must satisfy NVR/AQTF assessor requirements.