$280.00

This program is designed to mentor aspiring marketers and sales managers. During your
time at mnm, you will create a product or service delivery from scratch by going through all
the steps of a marketing process in real life conditions, from research to promotion, product
design to brand management.

SKU: BSBIPR601 Category:

Description

1.1 Analyse strategic and operational plans to determine intellectual property requirements

1.2 Identify sources of information and advice regarding approaches to the best practice management of intellectual property

1.3 Determine the implications and potential strategic advantage from protection of intellectual property

1.4 Determine the implications and potential strategic advantage from adopting a collaborative approach to intellectual property

1.5 Determine the implications and potential strategic advantage from adopting an open source approach to intellectual property

2.1 Develop an intellectual property strategy for management and use of own and others intellectual property in line with the organisation s strategic goals or plans

2.2 Examine requirements and options for commercialisation or effective use of intellectual property

2.3 Establish required documentation for the management of the intellectual property strategy

2.4 Develop strategies for addressing intellectual property infringement

2.5 Ensure intellectual property strategy complies with legislative requirements and organisational policies

2.6 Communicate intellectual property strategy to key stakeholders within the organisation and externally

3.1 Obtain legal and other professional advice regarding the proposed intellectual property management strategy

3.2 Identify and evaluate the benefits from the proposed intellectual property management strategy

3.3 Identify and evaluate the disadvantages, costs and risks of the proposed intellectual property management strategy

3.4 Adjust strategy according to legal advice and evaluation

3.5 Establish, document and present the business case for adopting the proposed intellectual property management strategy to senior management, directors and other key stakeholders

4.1 Work with others to ensure the implementation of the strategy

4.2 Monitor and evaluate the strategy and its implementation and report to senior management, directors and other key stakeholders

4.3 Make changes to strategy and its implementation as required

About This Course

Is this program for you?
This program is designed to mentor aspiring marketers and sales managers. During your
time at mnm, you will create a product or service delivery from scratch by going through all
the steps of a marketing process in real life conditions, from research to promotion, product
design to brand management. Marketing concepts are immediately applied to understand
how they translate in a working environment. Upon completion of your program, your
portfolio will be a precious tool to show your skills to potential clients or employers. Your
work will speak for itself. You will also leave mnm with a recognized Diploma, a formal
qualification that will allow you to pursue your studies if you wish to keep developing your
academic knowledge of business principles.
Career Opportunities
Marketing is a broad field in need of various talents. You could end up with a job title such as
Brand, Public Relations, or Trade Marketing Manager on your business card.
Our Approach
We expect you to work for a minimum of 20 hours per week. During that time, you will attend
workshops adapted to your needs, meet with the mentors, collaborate with like-minded
achievers and complete your portfolio to demonstrate your competency in each of the 12
units of the program.
Award
Graduates of this program will receive the nationally accredited award for BSB51207
Diploma of Marketing.