This unit describes the skills and knowledge required to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion.

This unit applies to individuals who contribute and present ideas that may be complex in nature and may relate to new products, services, processes or creative works using a degree of risk taking and storytelling.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.

SKU: BSBCRT401 Category:


Performance criteria describe the performance needed to demonstrate achievement of the element.

1.1 Distil key themes, messages and positions to aid in clarity of thought and presentation

1.2 Reflect on different ways of communicating ideas for different purposes and to different people

1.3 Identify the enabling skills and attributes of individuals who can effectively participate in discussions about ideas

2.1 Explore and use different techniques to engage, fascinate and involve others in the process of communication and exchange

2.2 Explore the ways that storytelling can be used to communicate ideas

2.3 Create innovative approaches to different communication challenges

2.4 Be prepared to take risks in the way ideas are presented

2.5 Identify specific ways to provoke and encourage response in particular individuals or groups

3.1 Present and argue substantiated positions on ideas

3.2 Be open to critical analysis of own ideas and to the ideas of others

3.3 Identify and participate in conversations that challenge and explore different concepts and approaches and generate new ideas

3.4 Respond to questions about ideas with confidence and relevant information

3.5 Reflect on and appraise the views of others, and use to refine ideas and to embrace new ideas

About This Course

Performance Evidence

Evidence of the ability to:

  • present ideas and information to a unfamiliar audience and environment that provoke interest and response
  • reflect on and appraise the views of others
  • participate actively and confidently in critical debate and discussion of ideas while responding to new and different communication situations
  • investigate and evaluate creative and different ways of expressing and communicating ideas while making an opportunity pitch.

Note: if a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • explain different ways in which individuals receive and respond to ideas and information, and what influences their response
  • identify the enabling skills and attributes of people needed to effectively discuss ideas
  • describe the nature and role of risk taking in the presentation and debate of ideas
  • explain the role of storytelling in communicating ideas and key storytelling techniques
  • describe common techniques to tailor comments to particular audiences.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the creativity and innovation critical thinking field of work and include access to opportunities to present, discuss and debate ideas with others.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.