Eddy has been building his career in marketing industry with industry leaders, such as Campbell Arnott’s, Avery Dennison Office Products, Blackmores and Cochlear. In his career, he had the opportunities building brands for these businesses for Asia Pacific region. He launched a number of new products for Australian icon brands in this region, which includes B2C and B2B industries.

Aside from marketing management in Asia Pacific region, Eddy has been helping building marketing talents in the region for the businesses. He has coached marketing managers and brand managers through a number of category planning, brand planning and new product development workshops, as he believes in building the organisation’s muscle for sustainable growth. 

With his strong background in marketing management, now as a business mentor, Eddy has been helping his clients in various areas of marketing and management. Since he grew up in product marketing management, he is passionate about:

• Product/brand management

• Strategic marketing

• General management 
Aside from professional work in business, Eddy is interested in watching soccer and reading.