Don’t just listen. Create! (Define and Create YOUR Brand)
Build your brand from scratch – with the entrepreneurial course that is all about YOU.
We know that engaging in the process to give life to your dream can be daunting. You can consider the units of this program as a checklist guiding you through each essential steps and maximising your chances of success. You will create a viable brand while developing a broad and transferable set of skills in the areas of entrepreneurship. Project after project, presentation after presentation, you will build your portfolio and increase your confidence in your vision and abilities. You will apply the concepts discussed with the mentors in real life situations, gain valuable experience and graduate with a competitive edge.
Part Certificate IV of Marketing and Communication + Diploma of Marketing and Communications
TOTAL 2 years and 3 months
Attendance either Monday/Tuesday or Wednesday/Thursday morning sessions
Find Your Purpose. Build a Brand.
Participants are encouraged to challenge their assumptions and focus on their aspirations to define and create their brand/business vision. They engage in brainstorms to find out how they can have a positive impact on the world and make a living doing what they love. Mentors are here throughout the process to assist participants in anticipating potential issues and discuss solutions to break through their limitations.
We expect participants to work for a minimum of 15 hours on campus per week. During that time, they will attend workshops adapted to their needs, meet with mentors, collaborate with like-minded achievers and complete their portfolio based on their own brand model to demonstrate their competency in each of the units of the program.
The ultimate course to build your brand.
Graduates of this program will receive the nationally accredited awards for 5 Core units for the BSB42415 Certificate IV of Marketing and Communications + BSB52415 Diploma of Marketing and Communications.
5 Core unitsCertificate IV of Marketing and Communication
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge of marketing communication industry
BSBMGT407 Apply digital solutions to work processes
BSB52415 Diploma of Marketing and Communication
BSBCRT501 Originate and develop concepts
BSBLDR503 Communicate with influence
BSBWRT501 Write persuasive copy
BSBMKG507 Interpret market trends and developments
BSBMKG502 Establish and adjust the Marketing mix
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG523 Design and develop an integrated marketing communication plan
BSBMKG510 Plan e-marketing communications
BSBMKG527 Plan social media engagement
BSBFIM501 Manage budgets and financial plans
BSBMKG514 Implement and monitor marketing activities
BSBPMG522 Undertake project work
FOR DOMESTIC STUDENTS
Delivery schedule can be tailored towards the participants needs and Recognised Prior Learning (RPL) mode is available.