The importance of developing a solid brand is often underestimated, whether it be to promote yourself and enhance your career perspectives, or to build the identity of the business you are starting. Your brand should clearly communicate your values, your passions and your vision. It should be an accurate representation of who you are, what you do, and how you do it.
During this program, you will get the opportunity to test your ideas on the group and check if they express the message you had mind. Direct feedback and advice from the mentors will inspire you to rethink your communication strategies and the way you introduce yourself to maximise your chances to get noticed. By the end of this program, you will have developed a brand you will be proud of, and eager to defend. Standing up for what you believe in will be your competitive advantage.
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